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Privacy Statement

  1. Privacy Statement
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Privacy Statement

Version 1.2 – 4 November 2026

Who we are

Purple Unity is a brand of Iquality Business Solutions B.V. (address below), which is responsible for the processing of personal data described in this statement. It applies to purpleunity.io, including our campaign pages.

What we use your data for, and why

  • To answer your questions, handle your demo request and send you content you request, such as a white paper (your consent).

  • To keep you informed about Purple Unity, only if you tick the box for this (with your consent).

  • To see how visitors use our website and measure our campaigns, only if you accept cookies (with your consent).

  • To show you our ads on LinkedIn, only if you accept marketing cookies or tick the box for this (with your consent).

  • To deliver, secure and maintain our website and keep a record of your choices (our legitimate interest in a safe, working website and in respecting your choices).

You can withdraw your consent at any time; this does not affect what we did before. You do not have to give us your data, but without your name and email address we cannot answer you or send you content. You can request content without signing up for updates or ads on LinkedIn.

What data we collect

  • What you fill in on a form: first name, last name, company name and email address.

  • Your choices for updates, ads on LinkedIn and cookies.

  • If you accept statistics cookies: which pages you visit, when and for how long, what you click and where you come from. If you also fill in a form, we link this to your details, so your visit is no longer anonymous.

  • When you visit our website: your IP address, browser information and the page you are on. We need these to deliver and secure our website.

Cookies

We only use statistics and marketing cookies with your permission. Until you give it, we do not track you. When you first visit our website, we ask which cookies you accept:

  • Statistics cookies (HubSpot) show how you use our website and, if you fill in a form, link this to your details (stored up to six months).

  • Marketing cookies (LinkedIn) let LinkedIn recognize your visit, to measure the results of our LinkedIn campaigns and to show you our ads on LinkedIn (stored up to one year).

Necessary cookies, which remember your choice and do not track you until you accept statistics cookies, are always on. If you decline, we do not measure your visit. You can change your choice via “Cookie settings” at the bottom of each page.

Who receives your data

We do not sell your data. We only share it with:

  • Service providers that host our website, forms, customer management system, cookie banner and videos for us, and process data on our behalf under a data processing agreement.

  • LinkedIn, only with your permission. If you accept marketing cookies, LinkedIn receives information about your visit and can link it to your LinkedIn account. If you tick the box for ads on LinkedIn, we share your email address (encrypted), name, company and job title with LinkedIn, so we can show you our ads there. We and LinkedIn are jointly responsible for collecting and sharing this information; LinkedIn is responsible for its own further use of it (see LinkedIn’s privacy policy).

On request, we will tell you which service providers we use.

Your data outside the European Union

Some of our service providers, and LinkedIn, are based in the United States or may access data from there. These transfers are protected by standard contractual clauses approved by the European Commission or by the EU-U.S. Data Privacy Framework.

How long we keep your data

Form details and the information linked to them, including the record of your choices: up to one year after our last contact, or sooner if you withdraw your consent. Visit information not linked to your details: up to 180 days. Server logs: 90 days. For data collected by or shared with LinkedIn, see LinkedIn’s privacy policy.

Your rights

You can ask us to access, correct, restrict or delete your data, to receive it in a machine-readable format, or object to its use. You can withdraw your consent and unsubscribe from our emails at any time. We do not make decisions based solely on automated processing.

Securing your data

We protect your data with appropriate technical and organizational measures, including encryption, multi-factor authentication and access on a need-to-know basis.

Contact information

Send questions or requests about your data to info@purpleunity.io or to the address below. We may ask you to verify your identity.

Purple Unity an Iquality brand

Complaints

Please contact us. You also have the right to file a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).

Disclaimer

If you have any questions about the contents of this website, please feel free to contact us. We do not accept liability for damages related to the use of this website or temporary inability to consult the website. We are also not responsible for the content of websites that our website refers to, or websites that refer to our website.